Bakery | Market Stall
Working on the markets can be one of the most enjoyable experiences along with the most miserable. Imagine being in a car park or field, in the middle of winter, cold, wet and hanging on for dear life, so your tent does not fly off.
From humble beginnings this is how it all began.
Matt & Christelle Jones returning from their honeymoon in Venice bought some bread & cheese for their journey home on the train. The cheese turned out to be a block of yeast but being “hippy chicks” took this as a sign and came up with Flourpowercity Bakery.
Founded in 1999 in a disused bakery in Hoxton Street, Matt began working on baking loaves of bread. Turning up at Islington farmer’s market, smiling sweetly at Nina Plank, (who at the time had just set up the now great success of the London Farmers Markets) and sold out.
The bakery relocated to Lewisham in 2003, where a dedicated team of over thirty bakers create speciality organic breads, sourdoughs, pastries and chocolate brownies. Flourpowercity’s success is down to simple, good ingredients. Stone-ground flour from Shipton Mill, Belgian chocolate, and French butter. Quality is never compromised - No improvers or stabilisers are present in any products. A loaf takes a minimum of 4-8 hours to produce, longer for rye breads & sourdoughs: for these varieties the dough is left to prove slowly, preserving original natural taste and nutrients - the process from start to finish can take up to 20 hours. Every product is produced by hand, simply and organically as possible: croissants beautifully hand-rolled and crafted with care. Brownies served in ‘indulgences’ blended to chocolatey perfection.
Supplying over sixty fine food & Farmers markets a week - from Tunbridge Wells, Hammersmith to Essex, as well as some of the best stores, delicatessens and restaurants in London. Not forgetting the food-loving Londoners, who make their way to Borough Market where a smaller scale bakery opened in May 2006, customers can see the bakers at work through a glass screen. Ultimately our success is down to the dedication, pride and hard work of its people: from the office to the bakers, cleaners, drivers, packers and market traders. We are a family, and of course like any family of passionate people it can be a bit of a bun fight at times.
