Food Hall
Created by Dominic Ford, the man who founded the food markets and restaurants at Harvey Nichols, and chef Pat McDonald, Food Inc. is a food market like no other, now open as part of the refurbishment of Whiteleys in London’s Bayswater.
Food Inc. aims to delight customers by bringing ‘a restaurant approach to food shopping’ as well as injecting some fun into the experience, more akin to eating out than simply buying groceries.
“We believe that food makes people happy and we aim to make Food Inc. customers happy by bringing a fresh, innovative and enjoyable approach to food shopping, using restaurant know-how to enhance and reinvent the retail experience,” explains co-founder Dominic Ford.
Dominic and Patrick have been involved in countless successful restaurants, through which they have developed an instinctive understanding of ingredients, seasonality, menus that excite and the convivial enjoyment of food and drink.
The chefs and life-long foodies running Food Inc. are not especially interested in tins, packets and buy-one-get-one-free. Their aim is to show customers how to shop for the ingredients and ready-to-eat foods that will really make them happy.
With its unique, modern, stainless steel and glass showcase design by Architects Lifschutz Davidson Sandilands and funky graphics by Michael Nash Associates, Food Inc. promises to offer West Londoners an inspirational, contemporary food shopping experience.
Food Inc. is situated within the ground floor of Whiteleys, threaded along the main thoroughfares and filling the beautiful domed atria. It offers the best selection of grocery, wine, delicatessen, cheese, bakery and special produce, whether it’s a handmade sourdough loaf, a cottage industry preserve, a piece of Angus or carefully matured organic cheese. Much is prepared in the onsite kitchens and there is also be a range of delicious Food Inc. own label products for sale. In fact, customers can find everything they need and desire spread conveniently along Food Inc.’s ‘virtual high street’.
Food Inc. is a classification-bending combination of a comprehensive farmers market, contemporary food hall and gourmet take-away!
