Founded by Ian Rogers, who runs his own shoot from Manor Farm on the Chiltern Hills in Buckinghamshire, Manor Farm Game was born from the realisation that a public increasingly interested in eating natural, high quality foods from traceable sources, might be ready to experience the unique flavour of traditional game from a local producer.
The abundant yield of partridge and pheasant resulting from each day’s shoot could, perhaps, be just what they were looking for.
From the start, Ian decided to sell his produce direct to the consumer, initially at Farmer’s Markets – where traceability is also a fundamental principle – throughout the Home Counties. Regular contact with stall visitors led to a better understanding of their likes and needs, and importantly, their appetite for new offerings.
While Farmer’s Markets remain an important avenue for Manor Farm, the next logical step was to make its products more widely available via the Manor Farm Game website.
As Manor Farm’s reputation grew, attracting a listing in ‘Food Heroes’ the best-selling book by Rick Stein (the celebrated chef and long-time champion of traditional British food producers), it was not long before customer demand could no longer be met from the Manor Farm shoot alone.
But how to expand without losing the very qualities that make Manor Farm so special? The answer was to seek out other local estates and farmer/producers of high quality produce to enhance the range.
By working closely with all his UK producers, Ian is still able to track the provenance of Manor Farm Game’s products, and ensure that product quality and customer satisfaction are not compromised.
In addition, to ensure greater customer choice during the ’Closed Season’, Ian has looked to quality suppliers from further afield. Manor Farm’s guinea fowl, for example, are sourced from France, where the delights of this exotic bird are particularly savoured.
Supported by this growing network of fine quality suppliers, the Manor Farm Game website now enables customers from virtually anywhere on the UK mainland to choose from one of the largest ranges of fine quality game available online.
Try their recipe for Pheasant Casserole